What is Tribble?
Your company already knows the answer. Tribble is where it lives.
Policies, specs, rate cards, the reply someone wrote for the last buyer who asked. All of it approved already, all of it buried. Tribble makes it usable, and shows where every answer came from.
You own the knowledge layer. Your experts stay in the loop where judgement matters.
One knowledge layer, and every workflow you put on top of it draws from the same approved answers. That is why the second one costs less than the first.
Primary
First production workflow on the Brain
Start where it hurts. One team, one document type, live in days rather than quarters.
Next
Second workflow, same truth
A second workflow off the same approved answers, at a fraction of the setup.
Visionary
Earned after the foundation is real
The whole floor answering from one source, whoever the buyer asks and wherever they ask it.
- Experts
- Proposal desk
- Sales
- Service
- Approved answers
- Policy & controls
- Product facts
- Customer proof
- Pricing & terms
- Prior response library
CRM · Content / CMS · Call recordings · SharePoint / Drive · Slack / Teams · Security & policy · Product catalog · Prior response library
Primary lands the value · Next proves it compounds · Visionary is earned, and only after the Brain is real.
The workflows sit on top. The Brain is underneath, and it is the part that keeps working when the first workflow is old news.
The problem isn’t that nobody knows.
It’s that knowing and answering have come apart. Three versions of the same failure, in every company we’ve worked in.
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01
Knowledge leaves with people
The person who knew how to answer resigns, moves team, or is simply in another meeting. Reorganizations and acquisitions reset institutional memory toward zero.
The company knew it yesterday and doesn’t today.
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02
Every answer starts from scratch
The same questions arrive in a new format from every buyer, so the work gets rebuilt rather than reused. Three teams give three answers, and the buyer who asked all three can see it.
Effort that never compounds.
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03
The AI pilot never leaves the pilot
Generic tools draft quickly and answer from the open internet rather than from your control language, your specs and your approved claims. Nobody can sign off on the output.
Fast drafts nobody is willing to send.
The Brain is the part that changes this.
One permissioned place where approved knowledge lives — and where using it makes it better rather than wearing it out.
- 1
Load it
Policies, specs, prior responses, control evidence, rate cards, claims — brought in with their permissions and versions intact, so every answer can be traced back from day one.
- 2
Answer from it
Answers are worked out before anyone asks. Each shows the document it came from, who owns that document, and when it last changed. Your experts stay the approvers.
- 3
Keep what you learn
Every edit a reviewer makes becomes the approved answer next time. Experts see the 10–20% that’s genuinely new. The tenth response is faster than the first.
Sources in, cited answer out, reviewer edits folded back.
What makes an answer governed.
Four things travel with every answer. Take any one away and what you have is a draft, not something you can put in front of a buyer or an auditor.
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Traceable
Its source
The document the answer came from, linked. Not paraphrased from memory, and not invented from the open internet.
Without it: you can’t defend the claim.
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Accountable
Its owner
The named person responsible for that source, so a reviewer knows whose call it’s when something looks wrong.
Without it: nobody signs it off.
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Current
Its version
When it last changed. A control narrative from two policies ago is worse than no answer at all, because it looks right.
Without it: you ship last year’s position.
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Approved
Its review state
Whether a person has approved it, and whether this particular use needs one. Low confidence goes to the owner before it ships.
Without it: review is all-or-nothing.
Two products, one Brain.
They’re two jobs, not two tools to stitch together. The answer that satisfies a questionnaire is the answer a seller needs on a call.
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01
Respond
Questionnaires in, source-cited packets out. RFPs, DDQs, security assessments and longform bids drafted from approved sources, with review reserved for what is genuinely new.
The Brain is the source of truth. Respond cites it, it doesn’t invent it.
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02
Engage
The whole front-line day: brief before the conversation, approved answers during it, and follow-up written back on call end. Scribe is the writeback inside Engage, putting structured updates into the CRM fields you already track.
Not an SDR bot, and not a tool you buy to review calls afterwards.
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03
The same knowledge underneath
An answer approved for a security questionnaire is the answer an account executive gets in Slack. Change it once and both move.
The asset compounds instead of becoming a third point tool.
Chat tools draft. A Brain decides with your truth.
The trap is thinking that because everyone has a chat tool, the company has an AI strategy. It has a drafting tool.
| Generic AI | Tribble | |
|---|---|---|
| Answers from | Public training data | Your approved sources |
| Shows its source | No | Yes |
| Names an owner | No | Yes |
| Knows when it last changed | No | Yes |
| Routes what it’s unsure of | No | To the accountable owner |
| Confidentiality | Staff paste customer context into consumer tools | Permissioned on intake |
| Gets better with use | Every prompt starts over | Reviewer edits fold back in |
| Cost as usage grows | Rises with seats | Reused answers, not re-derived |
What it looks like when it works.
Every figure here comes from a named account running Tribble today.
Reviewed by the people using it.
G2 badges are awarded from verified customer reviews, not bought. These are the current ones.
Fall 2026, RFP Software. Read the reviews on G2 →
How you get one.
Services-led, and narrow on purpose. One workflow, we measure how the work runs today, then measure it again at the end.
- 1
Connect · week 0
Scope and owners named. Sources ingested from the records the work already runs on. We measure how it runs today first.
- 2
Build · weeks 1–2
The answer set assembled from your own records, scoped to the questions that recur. Your experts review and approve it.
- 3
Pilot · weeks 3–4
Live with a named team, on real work, tuned weekly against what reviewers actually change.
- 4
Prove · weeks 5–6
Measured against the baseline, with a go or no-go on expanding to the next workflow.
What people ask
The ones that come up before anyone gets on a call.
Who owns the Brain?
You do. It’s built from your knowledge, it stays permissioned the way your sources already are, and it’s an asset you keep rather than a chat box you rent. That distinction matters most at renewal, which is the point at which most AI tooling turns out to have accumulated nothing.
Do we have to replace anything?
No. There’s no migration and no rip-and-replace. Tribble connects to the systems already running — CRM, file stores, documentation, Slack or Teams — and renders inside the tools people already use, or as a panel alongside them.
What stops it inventing an answer?
Answers are produced only from approved sources. Nothing is generated from the open internet, every answer carries the document it came from, and anything below the confidence threshold routes to the accountable owner before it ships rather than after a buyer has read it.
How much review does this actually need?
The target is that experts see the 10–20% that’s genuinely new or sensitive instead of re-approving the same answers every cycle. That’s what makes review sustainable. It’s also the number worth holding us to, so agree it before a pilot starts.
Is this only for RFPs?
That’s usually the first workflow, because it’s the most repetitive and the easiest to measure. It’s rarely the last. The same approved answers serve security questionnaires, client and buyer questions, and the seller who needs one mid-call. See how it lands by industry →
How long before it’s doing real work?
A narrow first workflow runs in four to six weeks, baseline to measured read. Larger document sets take longer — a shipper tender estate is closer to eight. We would rather scope it narrow and have the number be real.
Bring the questionnaire on your desk.
We’ll map the sources you already trust, run it together, and leave you with a first draft your experts can review rather than rewrite.
Book a demo